Vice President, Marketing

Rightpoint - A Genpact Company

2021-2024

• Strategic Market Expansion: Achieved a $10M increase in pipeline in Healthcare, Life Sciences, and Product Development markets utilizing content strategy, programmatic outreach, events, and sales enablement tooling.
•  Digital Content & SEO Revolution: Transformed the content strategy and SEO by integrating advanced analytics and AI-driven keyword optimization, resulting in a 50% increase in lead generation in this area.
• Generative AI Marketing Leadership: Pioneered the integration of generative AI technology into marketing strategies, driving a 25% rise in conversion rates.

Vice President, Marketing

Hoodoo Digital (Acquired by Rightpoint)

2019-2024

• Brand Development and Market Positioning: Directed the transformation and strategic placement of Hoodoo and Cord.Tools brands, utilizing media strategies and event marketing to propel a 50% increase in Adobe Experience Manager tools adoption. Positioned both brands as market dominators, heightening brand recognition and meeting market expansion benchmarks.
• Adobe Summit Flagship Sponsorship: Led platinum sponsorship at Adobe Summit, generating thousands of new leads and expanding market footprint, despite pandemic challenges.
• Website Redesign and User Engagement: Directed comprehensive website redesign using UX principles to increase user engagement and conversion rates by 40%, significantly improving revenue and customer satisfaction.
• SEM and SEO Strategy Execution: Spearheaded SEM and SEO strategies, propelling customer acquisition growth by 45%; leveraged data-driven insights to guide content creation, securing top 5 rankings for high-volume keywords, elevating brand authority and organic visibility.
•  UX Design and Information Architecture Leadership: Founded a UX design and information architecture division, adopting cutting-edge tactics and leveraging cross-functional collaboration to generate over $5M in revenue within two years.
• Team and Innovation Management: Cultivated a culture of innovation, empowering teams to exceed performance benchmarks and drive growth with existing customers by 35%.

Sr. Director, Global Web Marketing

Western Digital

2016-2019

• E-Commerce Platform Transformation: Spearheaded the unification of SanDisk, WD, and G-Technology into a single e-commerce platform, boosting revenue by 22% and conversion rates by 400% in Q1.
• Digital UX and IA Overhaul: Led a comprehensive overhaul of digital UX and IA, enhancing brand coherence and unlocking cross-selling and upselling opportunities, thereby enriching the customer journey.
• Data-Driven UX Optimization: Implemented advanced data-driven UX optimization and A/B testing, significantly enhancing user engagement and conversion rates through personalized experiences.
• Business Intelligence Group Creation: Established a dedicated business intelligence group, infusing strategic initiatives with robust data-driven insights, which cultivated a results-oriented culture and enhanced organizational decision-making.

Sr. Director, Global Web Marketing

SanDisk (Acquired by Western Digital)

2014-2016

• Global Digital Strategy Transformation: Orchestrated a transformative global digital strategy, driving double-digit growth in B2B and B2C channels and expanding the enterprise flash market share.
• Martech Solutions Implementation: Innovatively implemented cutting-edge martech solutions, enhancing digital channel optimization and strategic decision-making, driving sustainable growth.
• SEO-Driven Content Strategy Development: Developed and executed an advanced SEO-driven content strategy, significantly boosting organic search visibility and lead generation.
• Content Strategies and PPC Budget Management: Managed a $2M PPC budget for content strategies, significantly increasing lead generation and brand awareness, demonstrating substantial ROI.
• Digital Go-To-Market Initiatives: Led digital go-to-market initiatives for newly acquired brands, ensuring seamless integration and consistency, bolstering the brand's market reputation.

Sr. Director, Global Web Marketing

Fusion-io (Acquired by SanDisk)

2008-2014

• Global Digital Strategy Transformation: Orchestrated a transformative global digital strategy, driving double-digit growth in B2B and B2C channels and expanding the enterprise flash market share.
• Martech Solutions Implementation: Innovatively implemented cutting-edge martech solutions, enhancing digital channel optimization and strategic decision-making, driving sustainable growth.
• SEO-Driven Content Strategy Development: Developed and executed an advanced SEO-driven content strategy, significantly boosting organic search visibility and lead generation.
• Content Strategies and PPC Budget Management: Managed a $2M PPC budget for content strategies, significantly increasing lead generation and brand awareness, demonstrating substantial ROI.
• Digital Go-To-Market Initiatives: Led digital go-to-market initiatives for newly acquired brands, ensuring seamless integration and consistency, bolstering the brand's market reputation.

CTO, BuildaContainer: Led technology strategy and digital transformation, introducing e-commerce capabilities that enhanced customer engagement and sales. This role underlined your early leadership in digital strategy and cross-functional team management.

Director of UX, United Healthcare: Drove user-centered design innovations, significantly improving platform usability and patient engagement, demonstrating your commitment to enhancing user experiences and strategic product development.

Digital Strategy, Micron: Pioneered web and digital marketing strategies, achieving $2m cost savings in operational efficiencies.